Design

Case studies from my work at Cadmium — product strategy, UX/UI, and mobile.

Product StrategyUX/UI Design

Website Theme Manager

Elevate Themes is a self-serve website theme manager for Cadmium's Elevate LMS clients — three out-of-the-box templates plus a settings panel for color, layout, logo, and font. Client site design was eating my manager's and my time at agency-fraction pay, and the existing self-serve option hadn't closed the gap. I scoped, designed, and personally built Themes, then worked with sales to price it as its own product.

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Product StrategyUX/UI Design

Word Report Builder

Word Report Builder lets association and event staff configure and format their own professional Word and PDF reports, instead of commissioning a custom build. Custom reports were being hand-built at a loss, and Cadmium's stock reports were too rigid to close the gap. I led five months of design on the builder — work that ultimately helped drive the company's pivot to a simpler, sustainable reporting strategy.

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